SAE-REN
Beauty & product communicationTreatment imagery and product presentation, connected by restrained type. Selected social direction from the brand identity system.
Mariya + AI + Figma
Social content / Selected work
Social content.
With a point of view.
I turn brand direction into original posts, carousels, and repeatable Figma layouts. AI supports imagery and exploration; I shape the concept, typography, composition, and final content.
Ruby Chamber / Four connected panelsSelect a panel to enlargeSwipe through · Tap to enlarge
01 / Selected brand applications
Beauty · Wellness · Editorial
A distinct voice.
For every brand.
The content takes its cues from the brand: its audience, imagery, language, and purpose. These selected applications show how that direction carries into social design.
Dr. Emily Wheeler
Wellness & expert-led contentEditorial statements and clear process information. Selected social direction developed within the wider brand system.
Editorial content for the studio.
Typography, photography, and visual metaphors turn brand-design topics into a recognizable publishing voice.
Mariya Design / Selected studio publishing designs
02 / From direction to finished content
Dessert Color Studio / Series development
One idea.
A connected visual story.
Pistachio + Chocolate moves from ingredient textures to named colors and a packaging study. Each post has a different job, while the pairing and visual language carry the story.
01 / Set the direction
Start with a visual idea.
An ingredient pairing establishes the mood: tactile textures, warm tones, and a clear visual relationship.
02 / Build the story
Make the idea useful.
Named colors and a deliberate reading order turn the imagery into a clear, educational post.
03 / Design the application
Carry it into a visual world.
The same pairing becomes a graphic packaging study, with type, spacing, and hierarchy composed in Figma.
Mariya / Direction & judgmentI define the idea, select and refine imagery, and make the composition and communication decisions.
AI / Exploration & imageryAI helps develop visual material under a defined direction. I review and refine the output for its intended use.
Figma / Design & consistencyI compose type and layouts, develop reusable structures, and organize the approved content for delivery.
03 / A working design system
Content families · Repeatable structure
The thinking holds.
The content evolves.
Figma brings the content plan, copy, and visual design into one working environment. Recurring formats create continuity while leaving room for a new subject, image, or message.
Mariya Design / Monthly Instagram and Threads working board
A consistent structure.
Three different atmospheres.
365 Cultural Color Palettes uses a shared information architecture across distinct material and color stories. Finished compositions make that variation visible.
04 / Audience attention
My own publishing channels
Published work.
An audience that responds.
Alongside client work, I develop and publish content through Mariya Design and Color Systems by Mariya. These platform snapshots show the attention that work has received.
Mariya Design / Pinterest
2.1M
Monthly views
Studio profile snapshot · October 17, 2026
Color Systems / Pinterest
522K
Monthly views
Color profile snapshot · October 17, 2026
Color Systems / Threads
1.31M
Views in 14 days
October 3–16, 2026 · Platform insights
Pinterest profile counters and Threads insights use different reporting windows. Each figure is shown separately with its source and period. Snapshots captured in October 2026.
View selected post results
Results belong to the individual published posts shown in these insights.
05 / Working together
A focused project or recurring design support
The direction.
The system. The content.
I can establish the visual approach, build templates your team can use, or design the finished content. The scope and handover reflect what you actually need.
Creative direction
A clear visual
point of view.
Content concepts, imagery direction, type hierarchy, and practical brand rules that guide future design decisions.
Template systems
A framework
for your team.
Custom editable Figma layouts, format variations, and usage guidance. Templates are scoped as a dedicated deliverable.
Finished content
Original design,
ready to publish.
Static graphics, editorial covers, educational carousels, and agreed adaptations. Final exports and any editable post files are specified in the handover.
A defined scope.
Direct collaboration.
For ongoing work, we agree post counts, carousel slide limits, formats, supplied assets, and review rounds before production. Feedback and delivery are organized in batches. You work directly with me, fully asynchronously.