Mariya VasilevaDiscuss a project ↗

Selected work / Brand applications & presentations

An identity,brought to life.

Selected brand presentations showing how a visual identity carries across digital, printed and physical applications. Clear design decisions, convincing visualizations and a consistent brand expression.

Explore the applications
Accolad / Identity refinement + extensionExplore the project ↓
SAE-REN / Beauty identity + rolloutExplore the project ↓

Selected pages from the original brand presentations. Click any artwork to enlarge.

Identity refinementVisual languageBrand applicationsClient presentations
01 / AccoladRecognition + gifting

One identity.Multiple applications.

Accolad began with a founder-made symbol and a small color palette. I refined the existing mark and developed a visual language that could carry the brand across physical gifting, digital experiences and ongoing communications.

The same illustration, color and typography decisions connect each application, while the presentation makes those relationships visible.

Logo refinement · Identity system · Illustration · Packaging · Digital design

One system across physical and digital gifting.Application visualization
Visual language / Original illustration presentation page
Packaging / Original gift-box presentation page

Selected original presentation pages and application artwork.

View the complete Accolad case study
02 / SAE-RENBeauty + skincare

A consistent world,across touchpoints.

A coordinated beauty identity carried through packaging, website design, launch imagery and seasonal retail artwork. Each application serves its own purpose while remaining recognizably part of the same brand.

The wordmark, soft graphic forms, restrained typography and material palette hold the different touchpoints together.

Identity system · Packaging · Website design · Content direction · Window artwork

Packaging / Makeup and skincare within the same identity
Stationery / Business card direction from the brand presentation
Digital / Website design in Figma
Content / A coordinated launch and social direction
Retail / Seasonal artwork and proposed storefront application

From presentation to application

The identity,out in the world.

The seasonal artwork shown above, installed at SAE-REN. My contribution covered the identity and window artwork; the location and installation were delivered by other specialists.

In use / Seasonal window artwork installed at SAE-REN

Presentation artwork, proposed application and installed example are identified individually.

View the complete SAE-REN project
Agency collaborationDirect + asynchronous

Your direction.A convincing presentation.

For agency collaborations, I can work from your approved website and brand direction to develop a focused application presentation.

We agree the selected applications, any identity refinements and the review scope before beginning. Reusable templates and finished production artwork can be scoped separately.

  1. 01 / Align

    Review the foundation.

    The website, existing identity and your intended direction establish the starting point.

  2. 02 / Apply

    Choose the right examples.

    A focused selection of applications makes the brand direction tangible for your client.

  3. 03 / Present

    Make the decisions clear.

    A coherent presentation connects the identity, visual language and application design.

You work directly with me.Fully asynchronously.

Written direction, shared design files and consolidated feedback keep the work moving, with clear review points throughout.

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