Selected work / AI visual direction + brand applications
Original imagery.One coherent visual world.
I create and refine imagery around a brand’s visual direction, then carry it into cohesive layouts and format variations. My background in 3D, Photoshop, and brand systems informs the decisions; generative tools support how the work is produced.
Sport changes. The identity stays recognizable. Cool cyan and warm orange, controlled light, and repeated motion cues connect each scene to the same brand system.
CyclingGenerated sport imageryMotorsportGenerated sport imageryEquestrianGenerated sport imageryWinter sportsGenerated sport imageryAgilityGenerated sport imageryBrand portrait treatmentSupplied portrait · brand application
Consistency is a set of decisions.
Palette, light direction, subject treatment, and background intensity work together. The scenes vary in framing and energy while retaining the same visual character. The portrait uses supplied photography within that system.
2020 / Custom 3D + photographic compositing3ds Max, photographic elements and Photoshop.2024 / Generative imagery + Photoshop refinementA new visual expression within the evolving identity.
The tools evolved. The design judgment carries through. My ongoing work with STS spans identity, custom imagery, Figma website design, and technical communication. These are two generations of commissioned imagery.
02 / Source to finished compositionFDS Timing Solutions · Client work · 2026
A low-resolution reference and separate product images became print-ready artwork for a 250 × 110 cm banner, with a web version. I resolved the perspective, alignment, and product placement so the scene reads as one considered composition.
SUPPLIED REFERENCE / ORIGINAL RESOLUTION
The original direction established the scene. The supplied product images needed to work together within it.
WEB VERSION SHOWNPRINT-READY / 250 × 110 CM
SUPPLIED SOURCE / 01
Timing gates
The small supplied gate image, before perspective and alignment work.
SUPPLIED SOURCE / 02
Display + tripod
Separate display and stand photos brought into the finished scene.
SUPPLIED SOURCE / 03
TBox
The supplied product photo, before its placement in the foreground.
Hover or tap the numbered points to see the original photos. Finished composition with aligned timing gates and a foreground placement for the compact TBox.
03 / From launch to ongoing contentSAE-REN · Client work
The brand comes first.The imagery grows with it.
Identity + packaging · AI launch imagery · Studio photo sources · AI lifestyle imagery
I developed the identity and packaging, then created AI launch visuals before production. When the client’s studio photographs became available, I used them as a starting point for AI lifestyle imagery and further content.
01 / AI · BEFORE PRODUCTION
Visualize the launch.
AI product and beauty imagery brought the identity and packaging into view before the physical products were ready.
02 / STUDIO PHOTOGRAPHY
Photograph the products.
Once production was complete, the client supplied studio photographs of the real products and packaging.
03 / AI · FROM PHOTOGRAPHY
Build a lifestyle world.
The studio images became the starting point for new AI lifestyle scenes and continuing branded content.
Studio photography supplied by SAE-REN Beauty Lounge. Identity, packaging, AI imagery, creative image treatments, and layouts by Mariya Vasileva.
Creative exploration / Photography + Photoshop
Another way to extend the imagery.
Separate Photoshop explorations use the product photography in graphic compositions with flowing color and material treatments.
04 / Format adaptationStudio publishing + Color Systems content
One idea.Composed for each format.
I adapt the composition, not just the dimensions. The visual idea stays recognizable while framing, typography, and information density change to suit the format.
Studio publishing / SAE-REN artwork
Space changes the composition.
The product grouping and color trails carry through. The taller layout creates a different balance of imagery, empty space, and credits.
Feed artwork / 4:5Story artwork / 9:16
Color Systems publishing / Pistachio + Chocolate
A pairing, carried across formats.
The same ingredient imagery, color roles, and packaging study become a feed carousel and a vertical film. Each format has its own framing and information rhythm.
Feed carousel cover / 3:4Vertical film / 9:16 · press play
05 / Brand applicationDr. Emily Wheeler · Client work
Healthcare communication
A different voice. The same care.
Editorial layouts for Dr. Emily Wheeler use calmer color, clearer information hierarchy, and a more measured visual tone. Brand application adapts to the audience and the message.
Brand direction · Editorial design · Figma layouts
06 / Production + collaborationDesigned for the next step
A clear direction.A useful handoff.
Deliverables are organized around the next production step: approved imagery, agreed layered files, and client-specific Figma layouts.
01
Approved image plates.
Agreed crops, image variations, and space for typography or motion. Text, logos, and CTAs remain editable layout elements.
02
Layouts within the brand system.
Where a client has an existing Figma library, layouts use its components and styles, with clear hierarchy and placement-specific safe areas.
03
Files for the next specialist.
Layered files and separate elements are agreed around what the motion designer or production team needs to animate and adapt the approved direction.
Direct collaboration. Fully asynchronous.
You work directly with me through written direction, shared files, and agreed review points—the same approach used to deliver the projects shown here.
